About the author
As a Depression-era child, Earl Nightingale was hungry for knowledge. From the time he was a young boy, he would frequent the Long Beach Public Library in California, searching for the answer to the question, "How can a person, starting from scratch, who has no particular advantage in the world, reach the goals that he feels are important to him, and by so doing, make a major contribution to others?".
His desire to find an answer, coupled with his natural curiosity about the world and its workings spurred him to become one of the world's foremost experts on success and what makes people successful.
Earl Nightingale's early career began when, as a member of the Marine Corps, he volunteered to work at a local radio station as an announcer. The Marines also gave him a chance to travel, although he only got as far as Hawaii when the Japanese attacked Pearl Harbor in 1941. Earl managed to be one of the few survivors aboard the battleship Arizona. After five more years in the service, Earl and his wife moved first to Phoenix then Chicago to build what was to be a very fruitful career in network radio.
As the host of his own daily commentary program on WGN, Earl Nightingale
arranged a deal that also gave him a commission on his own advertising sales. By 1957, he was so successful, he decided to retire at the age of 35. In the meantime, Earl had bought his own insurance company and had spent many hours motivating its sales force to greater accomplishments. When he decided to go on vacation for an extended period of time, his sales manager begged him to put his inspirational words on record.
The result later became the recording entitled The Strangest Secret, the first spoken word message to win a Gold Record by selling over a million copies.
In The Strangest Secret, Earl had found an answer to the question that had inspired him as a youth and, in turn, found a way to leave a lasting legacy for others About this time, Earl met a successful businessman by the name of Lloyd Conant and together they began an "electronic publishing" company which eventually grew to become a multi-million dollar giant in the self-improvement field. They also developed a syndicated, 5-minute daily radio program, Our Changing World, which became the
longest-running, most widely syndicated show in radio.
When Earl Nightingale died on March 28, 1989, Paul Harvey broke the news to the country on his radio program with the words, "The sonorous voice of the nightingale was stilled." In the words of his good friend and commercial announcer, Steve King, "Earl Nightingale never let a day go by that he didn't learn ssomething new and, in turn, pass it on to others. It was his consuming passion."
About “The Strangest Secret”
This amazing message was first played for a group of salespeople at Earl
Nightingale's insurance agency. They were utterly electrified. Word of it spread like wildfire, and everyone who heard it was positively ignited into action. Requests for a recording of the message came pouring in—thousands of requests per week. Within no time, more than 200,000 people had called, written, or just walked right into Earl’s office to request a copy. As years went by, that number soared above 1,000,000.
By 1956, Earl Nightingale had already soared to successful heights as a Network radio announcer: the voice of Sky King; and host of his own daily radio and television show. Expanding his horizon, he bought a small Life Insurance company, insuring it's success by giving encouraging, inspiring, motivational talks to his sales staff. Then because he was going to be away, Earl wrote and recorded on a record, an essay which could be played during his absence. He called it THE STRANGEST SECRET.
The response to the message had such an impact on the staff that requests for copies to share with friends and families grew. Columbia Records filled the requests and with in a short period of time sales soared to over a million copies, earning a Gold Record - the first and only spoken word record to ever read Gold!
Today, more than 40 years later, The Strangest Secret remains one of the most powerful and influential messages ever recorded. It continues to transform the lives of everyone who hears and heeds it.
The Strangest Secret
Do you know what will happen to 100 individuals who start even at the age of 25, and who believe they will be successful? By the age of 65, only five out of 100 will make the grade! Why do so many fail? What happened to the sparkle that was there when they were 25? What became of their dreams, their hopes, their plans ... and why is there such a large disparity between what theses people intended to do and what they actually accomplished? That is ... The Strangest Secret.
Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?; The great doctor was silent a moment, and then he said, “Men simply don’t think!”
It’s about this that I want to talk with you. We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. We live in the richest era that ever existed on the face of the earth ... a land of abundant opportunity for everyone.
However, if you take 100 individuals who start even at the age of 25, do you have any idea what will happen to those men and women by the time they’re 65? These 100 people believe they’re going to be successful. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.
But by the time they’re 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke — depending on others for life’s necessities.
Only five out of 100 make the grade! Why do so many fail? What has happened to the sparkle that was there when they were 25? What has become of the dreams, the hopes, the plans ... and why is there such a large disparity between what these people intended to do and what they actually accomplished?
THE DEFINITION OF SUCCESS
First, we have to define success and here is the best definition I’ve ever been able to find: “Success is the progressive realization of a worthy ideal.”
A success is the school teacher who is teaching because that’s what he or she wants to do. A success is the entrepreneur who start his own company because that was his dream — that’s what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.
A success is anyone who is realizing a worthy predetermined ideal, because that’s what he or she decided to do ... deliberately. But only one out of 20 does that! The rest are “failures.”
Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man’s Search for Himself, and in this book he says: “The opposite of courage in our society is not cowardice … it is conformity.” And there you have the reason for so many failures. Conformity — people acting like everyone else, without knowing why or where they are going.
We learn to read by the time we’re seven. We learn to make a living by the time we’re 30. Often by that time we’re not only making a living, we’re supporting a family. And yet by the time we’re 65, we haven’t learned how to become financially independent in the richest land that has ever been known. Why? We conform! Most of us are acting like the wrong percentage group — the 95 who don’t succeed.
Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the “magic touch.” You’ve heard people say, “Everything he touches turns to gold.” Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other
hand, have you noticed how someone who’s a failure tends to continue to fail?
The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances ... by things that happen to them ... by exterior forces.
Think of a ship with the complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take — it has a definite goal. And 9,999 times out of 10,000, it will get there.
Now let’s take another ship — just like the first — only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach — a derelict. It can’t go anyplace because it has no destination and no guidance.
It’s the same with a human being. However, the human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing. Society today can be likened to a convoy in time of war. The entire society is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.
That’s why it’s so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called “security.”
So, to succeed, all we must do is decide how high above this plateau we want to aim.
Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement — the key to success and the key to failure is this:
WE BECOME WHAT WE THINK ABOUT
This is The Strangest Secret! Now, why do I say it’s strange, and why do I call it a secret? Actually, it isn’t a secret at all. It was first promulgated by some of the earliest wise men, and it appears again and again throughout the Bible. But very few people have learned it or understand it. That’s why it’s strange, and why for some equally strange reason it virtually remains a secret.
Marcus Aurelius, the great Roman Emperor, said: “A man’s life is what his thoughts make of it.”
Disraeli said this: “Everything comes if a man will only wait ... a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment.”
William James said: “We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief.” He continues, “ ... only you
must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly.”
My old friend Dr. Norman Vincent Peale put it this way: “If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results.” George Bernard Shaw said: “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”
Well, it’s pretty apparent, isn’t it? We become what we think about. A person who is thinking about a concrete and worthwhile goal is going to reach it, because that’s what he’s thinking about. Conversely, the person who has no goal, who doesn’t know where he’s going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will thereby create a life of frustration, fear, anxiety and worry. And if he thinks about nothing ... he becomes nothing.
AS YE SOW — SO SHALL YE REAP
The human mind is much like a farmer’s land. The land gives the farmer a choice. He may plant in that land whatever he chooses. The land doesn’t care what is planted. It’s up to the farmer to make the decision. The mind, like the land, will return what you plant, but it doesn’t care what you plant. If the farmer plants two seeds — one a seed of corn, the other nightshade, a deadly poison, waters and takes care of the land, what will happen?
Remember, the land doesn’t care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants — one corn, one poison as it’s written in the Bible, “As ye sow, so shall ye reap.”
The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn’t care what we plant ... success ... or failure. A concrete, worthwhile goal ... or confusion, misunderstanding, fear, anxiety, and so on.
But what we plant it must return to us.
The problem is that our mind comes as standard equipment at birth. It’s free. And things that are given to us for nothing, we place little value on. Things that we pay money for, we value.
The paradox is that exactly the reverse is true. Everything that’s really worthwhile in life came to us free — our minds, our souls, our bodies, our hopes, our dreams, our ambitions, our intelligence, our love of family and children and friends and country.
All these priceless possessions are free.
But the things that cost us money are actually very cheap and can be replaced at any time. A good man can be completely wiped out and make another fortune. He can do that several times. Even if our home burns down, we can rebuild it. But the things we got for nothing, we can never replace.
Our mind can do any kind of job we assign to it, but generally speaking, we use it for little jobs instead of big ones. So decide now. What is it you want? Plant your goal in your mind. It’s the most important decision you’ll ever make in your entire life.
Do you want to excel at your particular job? Do you want to go places in your
company ... in your community? Do you want to get rich? All you have got to do is plant that seed in your mind, care for it, work steadily toward your goal, and it will become a reality.
It not only will, there’s no way that it cannot. You see, that’s a law — like the laws of Sir Isaac Newton, the laws of gravity. If you get on top of a building and jump off, you’ll always go down — you’ll never go up.
And it’s the same with all the other laws of nature. They always work. They’re inflexible. Think about your goal in a relaxed, positive way. Picture yourself in your mind’s eye as having already achieved this goal. See yourself doing the things you will be doing when you have reached your goal.
Every one of us is the sum total of our own thoughts. We are where we are because that’s exactly where we really want or feel we deserve to be — whether we’ll admit that or not. Each of us must live off the fruit of our thoughts in the future, because what you think today and tomorrow — next month and next year — will mold your life and determine your future. You’re guided by your mind.
I remember one time I was driving through eastern Arizona and I saw one of those giant earth-moving machines roaring along the road with what looked like 30 tons of dirt in it — a tremendous, incredible machine — and there was a little man perched way up on top with the wheel in his hands, guiding it. As I drove along I was struck by the similarity of that machine to the human mind. Just suppose you’re sitting at the controls of such a vast source of energy. Are you going to sit back and fold your arms and let it run itself into a ditch? Or are you going to keep both hands firmly on the wheel and control and direct this power to a specific, worthwhile purpose? It’s up to you. You’re in the driver’s seat. You see, the very law that gives us success is a
double-edged sword. We must control our thinking. The same rule that can lead people to lives of success, wealth, happiness, and all the things they ever dreamed of — that very same law can lead them into the gutter. It’s all in how they use it … for good or for bad. That is The Strangest Secret!
Do what the experts since the dawn of recorded history have told us to do: pay the price, by becoming the person you want to become. It’s not nearly as difficult as living unsuccessfully.
The moment you decide on a goal to work toward, you’re immediately a successful person — you are then in that rare group of people who know where they’re going.
Out of every hundred people, you belong to the top five. Don’t concern yourself too much with how you are going to achieve your goal — leave that completely to a power greater than yourself. All you have to do is know where you’re going. The answers will come to you of their own accord, and at the right time.
Start today. You have nothing to lose — but you have your whole life to win.
30-DAY ACTION IDEAS FOR PUTTING THE
STRANGEST SECRET TO WORK FOR YOU
For the next 30-days follow each of these steps every day until you have achieved your goal.
1. Write on a card what it is you want more that anything else. It may be more money.
Perhaps you’d like to double your income or make a specific amount of money. It may be a beautiful home. It may be success at your job. It may be a particular position in life. It could be a more harmonious family.
Write down on your card specifically what it is you want. Make sure it’s a single goal and clearly defined. You needn’t show it to anyone, but carry it with you so that you can look at it several times a day. Think about it in a cheerful, relaxed, positive way each morning when you get up, and immediately you have something to work for — something to get out of bed for, something to live for.
Look at it every chance you get during the day and just before going to bed at night.
As you look at it, remember that you must become what you think about, and since you’re thinking about your goal, you realize that soon it will be yours. In fact, it’s really yours the moment you write it down and begin to think about it.
2. Stop thinking about what it is you fear. Each time a fearful or negative thought comes into your mind, replace it with a mental picture of your positive and worthwhile goal. And there will come a time when you’ll feel like giving up. It’s easier for a human being to think negatively than positively. That’s why only five percent are successful! You must begin now to place yourself in that group.
“Act as though it were impossible to fail,” as Dorothea Brande said. No matter what your goal — if you’ve kept your goal before you every day — you’ll wonder and marvel at this new life you’ve found.
3. Your success will always be measured by the quality and quantity of service you render. Most people will tell you that they want to make money, without understanding this law. The only people who make money work in a mint. The rest of us must earn money. This is what causes those who keep looking for something for nothing, or a free ride, to fail in life. Success is not the result of making money;
earning money is the result of success — and success is in direct proportion to our service.
Most people have this law backwards. It’s like the man who stands in front of the stove and says to it: “Give me heat and then I’ll add the wood.” How many men and women do you know, or do you suppose there are today, who take the same attitude toward life? There are millions.
We’ve got to put the fuel in before we can expect heat. Likewise, we’ve got to be of service first before we can expect money. Don’t concern yourself with the money. Be of service ... build ... work ... dream ... create! Do this and you’ll find there is no limit to the prosperity and abundance that will come to you.
Don’t start your test until you’ve made up your mind to stick with it. If you should fail during your first 30 days — by that I mean suddenly find yourself overwhelmed by negative thoughts — simply start over again from that point and go 30 more days.
Gradually, your new habit will form, until you find yourself one of that wonderful minority to whom virtually nothing is impossible.
Above all ... don’t worry! Worry brings fear, and fear is crippling. The only thing that can cause you to worry during your test is trying to do it all yourself. Know that all you have to do is hold your goal before you; everything else will take care of itself.
Take this 30-day test, then repeat it ... then repeat it again. Each time it will become more a part of you until you’ll wonder how you could have ever have lived any other way. Live this new way and the floodgates of abundance will open and pour over you more riches than you may have dreamed existed. Money? Yes, lots of it. But what’s more important, you’ll have peace ... you’ll be in that wonderful minority who lead calm, cheerful, successful lives.
Start today. You have nothing to lose. But you have a life to win.
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