Will
I drink tea or coffee? Should I take an umbrella with me? What if I buy
this now even though pay day's in a week? There are so many choices that we
believe we make. However, scientists from Yale discovered just how it happens.
Adam
Bear and Paul Bloom wanted to check the theory that our brain only creates the
impression of making a choice after
the choice has been made subconsciously.
In
their study, they asked
their testees to repeatedly choose in their head which of the five white
circles they were presented with would light up red. The circle was lit up
randomly with no strict pattern to the color-changes. During trials,
testees had to fill out a form with their predictions, with researchers
exploring how likely people were to
report a successful prediction.
Researchers
found that when the circle lit up quickly
the testees had a much higher success rate at predicting the right circle
than they were supposed to, according to pre-trial estimations.
But if the delay before the circle turned red
was longer, the success rate of predictions dropped significantly.
"Even
when they believed that they had made their decision prior to this event,
participants were significantly more likely than chance to report choosing the
salient option when this option was made salient soon after the perceived time
of choice,"
Bear wrote in his blog.
What
does this mean? That people tended to adopt the correct choice as their
own if they did not have enough
time to think of the consequences,
like the fact that it was in fact cheating or that they have set their eyes on
another option.
Bear
suggests that "we may be
systematically misled about how we make choices, even when we have strong
intuitions to the contrary."
Bear
further explains that the fact that the success rate dropped when
testees had more
time to come up
with their prediction. “The
subconscious mind could no longer play a trick in consciousness”
by literally making a choice to choose correctly. Participants were not just
trying to cheat on their test and make it look like their prediction abilities
were better than they actually were. Also, there were no magic or extra-sensory
abilities there!
"In
fact, the people who showed our
time-dependent illusion were often completely unaware of their above-chance performance when asked about it in
debriefing after the experiment was over," Bear points out.
So
what does this say about us? Researchers conclude that our minds often fool us in what they
dub a "postdictive illusion
of choice."
The
question they don't answer is whether these illusions only apply to a small set
of routine choices that we make quickly and without too much thought, or if
they govern other more complicated and therefore more important aspects of
our behavior.
"Most
likely, the truth lies somewhere in between these extremes," Bear states, adding that even our most seemingly firm beliefs about our own mind can prove
wrong.
*Thanks to Lefana for the mail and article posted on this blogpost.
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